A number of other top-ranking SEO pros will also share their areas of expertise, including John Rampton and Bob Rains, two self-proclaimed computer nerds; Prashant Puri from AdLift, who will be speaking about how to operationalize and scale your content marketing strategy along with link assessment; and Marla Johnson Norris of Aristotle, whose focus will be on actionable tactics using Searchmetrics data to drive optimization and design efforts.

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